Advertising and Graphic Design Diploma Program [D30100]

Program Information

Program of Study

First Year

Fall Semester

ART 131	Drawing I	3
	Or
GRD 121	Drawing Fundamentals I	2
GRD 110	Typography I	3
GRD 141	Graphic Design I	4
GRD 151	Computer Design Basics	3
Total Credit Hours:		12-13

Spring Semester

ENG 111	Writing and Inquiry	3
GRD 142	Graphic Design II	4
GRD 152	Computer Design Techniques I	3
GRD 188	Graphic Design for Web I	3
Total Credit Hours:		13

Second Year

Fall Semester

COM 110	Introduction to Communication	3
	Or
COM 231	Public Speaking	3
GRD 131	Illustration I	2
GRD 241	Graphic Design III	4
GRD 281	Design of Advertising	2
Total Credit Hours:		11

Spring Semester

GRD 280	Portfolio Design	4
Total Credit Hours:		4

Total Credit Hours: 41-42

Program Learning Outcomes

• Demonstrate an understanding of the elements and principles of visual design, color theory, information hierarchy, and typography to successfully communicate narratives, concepts, emotions, and/or identities across a variety of media.
• Demonstrate an understanding of industry standard tools and technology, including their roles in the creation, reproduction, and distribution of visual communication across a variety of media.

Technical Requirements

The Advertising and Graphic Design program technical standards have been developed to inform students of the nonacademic essential functions of the program and profession. Examples are not all inclusive.

Standard	Essential Function	Examples
Communication Oral / Written	Skills sufficient to communicate information and ideas so others will understand	Communicate with coworkers and customers via email, phone, or face-to-face
Mobility / Motor Skills	Motor skills sufficient to grasp and manipulate objects Ability to perform basic computer functions Mobility sufficient to perform physical activities that require occasional use of arms and legs and moving the whole body	Move a computer mouse, draw with a stylus, draw with paper and pencil, insert flash drive, use a camera, use paper cutter, use x-acto knife, etc. Press multiple keyboard keys simultaneously Physical activities may include: Bending Squatting Lifting Climbing
Physical Strength and Stamina	Ability to sit at computer for extended periods of time Ability sufficient to lift equipment	Sit at desk for periods of time to finish projects Carry and set up photography equipment
Sensory Sight Sound Taste Touch Smell	Visual skills sufficient to see details at close range Ability to clearly distinguish colors and shades of color	Distinguish keyboard keys and small details on ruler or computer monitor Use multiple colors in a project
Environmental / Occupational Exposure	Possible exposure to chemicals and fumes	Chemical exposure in printing processes such as various glues and inks